One of the best executed and smartest negative space logos was created by FEDEX. The hidden arrow between the E and the X in the FEDEX is a simple and very effective example of how powerful negative logo design can be.
Read this somewhere … thought it was nice set for principles for a logo design:- Above all, a good logo is based on a good idea. A good logo is simple and instantly recognizable. A good logo can be reproduced using many different media. A good logo can be reproduced in different sizes. A...Read more